Why You Should be Mailing Consumer Bankruptcy Lists
This is an article about direct mailing lists, it isn’t an article on how to capitalize on others misfortunesaeranot really. Honest.
Lets face facts here folks, the economy is down the tubesa”almost every day we hear of another financial icon going belly-upa”housing sales are non-existent, mortgage lending is impossible. And I’m an optimist! No wonder record numbers of individuals are filing for Bankruptcy protection, even as the restrictions for such actions become tougher to qualify for.
So, for the people who find themselves helplessly upside-down, Bankruptcy moves from an option to reality. Once it is reality, what are they to do? Are they to disappear, of course not, they need to live and they hopefully will be working toward remedying the life/lifestyle circumstances that put them inexorably behind the proverbial eight-ball in the first place.
Isn’t this about Marketing?
Ok, so as a Marketer, don’t I want to avoid these folks like the plagueaespecially in today’s tenuous economic environment? Depends. Depends upon what you do, and who you offer it to.
About the author: DCS Marketing Solutions, LLC (the parent company of www.GreatMailingLists.com) was founded in 2007 by long-time Direct Marketing Industry veteran, Doug Sauerhaft. With over 28 years experience in the list management, list brokerage, list database and e-marketing list services marketplaces, Doug’s knowledge, expertise and innovative approach to marketing solutions has directly helped such notable national marketers as: ADVO, Inc., Checks In The Mail, Eddie Bauer, Grolier Enterprises, Newport News, Rodale Press, Spiegel, TV Guide, U.S News & World Report, Working Mother, Working Woman, York Photo, and others achieve their marketing goals over the years.
Today, Doug works with clients large and small to help them develop a marketing strategy, and exceed it. His success is his client’s success.
DCS Marketing Solutions, LLC offers clients state-of-the-art postal and e-list selection, segmentation and multi-channel campaign development and execution.
